Angebote zu "Theory" (23 Treffer)

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The Big Bang Theory. Infotainment mit den Nerds
27,90 CHF *
zzgl. 3,50 CHF Versand

Fachbuch aus dem Jahr 2013 im Fachbereich Medien / Kommunikation - Film und Fernsehen, -, Sprache: Deutsch, Anmerkungen: Sprachen: Deutsch und Englisch , Abstract: 'Die Serie The Big Bang Theory ist ein Riesenerfolg. Und das, obwohl die vier Physiker Leonard, Sheldon, Raj und Howard teilweise durchaus kryptisch über ihre Arbeit sprechen. Denn ein grosser, wenn nicht sogar der wichtigste Erfolgsfaktor der Serie ist Humor. Dieses Buch erklärt, was ein Nerd definitorisch eigentlich ist, zeigt mit Paul Grice, wie Humor konstruiert wird und gliedert The Big Bang Theory in das Genre Infotainment ein. Math, science, history, unraveling the mysteries, that all started with the big bang! Aus dem Inhalt: Definition des Begriffs 'Nerd', The Big Bang Theory, Nerdkultur in der Freizeitgestaltung, Humor Analysis in 'The Big Bang Theory', The Big Bang Theory - eine typische Sitcom?, The Big Bang Theory und Infotainment'.

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
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Cultural Citizenship: Cosmopolitanism, Consumer...
75,90 CHF *
ggf. zzgl. Versand

What does it mean to be a 'citizen' today, in an age of unbridled consumerism, terrorism, militarism, and multinationalism? In this passionate and dazzling book, Toby Miller dares to answer this question with the depth of thought it deserves. Fast-moving and far-ranging, 'Cultural Citizenship' blends fact, theory, observation, and speculation in a way that continually startles and engages the reader. Although he is unabashedly liberal in his politics, Miller is anything but narrow minded. He looks at media coverage of September 11th and the Iraq invasion as well as 'infotainment' - such as Food and Weather channels - to see how U.S. TV is serving its citizens as part of 'the global commodity chain.' Repeatedly revealing the crushing grip of the invisible hand of television, Miller shows us what we have given up in our drive to acquire and to 'belong.' For far too long, 'cultural citizenship' has been a concept invoked without content. With the publication of this book, it has at last been given flesh and substance.

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
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Bottlenecks
36,90 CHF *
ggf. zzgl. Versand

Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. Innovators in design and students of psychology will learn: The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users’ needs Who This Book Is For Designers and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector.  Praise “Bottlenecks’ is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action.” - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products  “Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age.” - John Dirks, UX Director and Partner, Blink UX  “Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both.” - Josh Lamar, Sr. UX Lead, Microsoft Outlook

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
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Critical Dictionary of Film and Television Theory
64,90 CHF *
ggf. zzgl. Versand

The Critical Dictionary of Film and Television Theory clearly and accessibly explains the major theoretical approaches now deployed in the study of the moving image, as well as defining key theoretical terms. This dictionary provides readers with the conceptual apparatus to understand the often daunting language and terminology of screen studies. Entries include: *audience * Homi K. Bhabha * black cinema * the body * children and media * commodification * cop shows * deep focus * Umberto Eco * the gaze * Donna Haraway * bell hooks * infotainment * master narrative * medical dramas * morpheme * myth * panopticon * pastiche * pleasure * real time * social realism * sponsorship * sport on television * subliminal * third cinema * virtual reality Consultant Editors: David Black, USA, William Urricchio, University of Utrecht, The Netherlands, Gill Branston, Cardiff University, UK ,Elayne Rapping, USA

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
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Media Ethics
105,90 CHF *
ggf. zzgl. Versand

Media Ethics, Ninth Edition is a diverse, classroom tested compilation of 60 diverse cases that will help students prepare for the ethical situations they will confront in their media careers. Ninety percent of the cases are based on actual events, and authors from many institutions and media outlets contributed both real-life and hypothetical cases. There is a strong focus on ethical theory and practice throughout the book, which works well as both a main text in a media ethics course, and in an 'across the curriculum' approach in other media courses. Every chapter has been revised to include the most significant research and thinking about the individual topics in the field, including more attention to emerging ethical theory in the areas of privacy, truth telling, and the political role of the news media. Key updates to the Ninth Edition: A new chapter devoted to the theory and practice of social justice 25 new cases covering current topics as diverse as 'weedvertising,' 'Doxxing,' drones, and sexual harassment in the newsroom The implications of digital content throughout multiple media industries and platforms Fake news Technological invasions of privacy The blending of entertainment, infotainment, and news

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
Zum Angebot
Critical Dictionary of Film and Television Theory
46,90 CHF *
ggf. zzgl. Versand

The Critical Dictionary of Film and Television Theory clearly and accessibly explains the major theoretical approaches now deployed in the study of the moving image, as well as defining key theoretical terms. This dictionary provides readers with the conceptual apparatus to understand the often daunting language and terminology of screen studies. Entries include: *audience * Homi K. Bhabha * black cinema * the body * children and media * commodification * cop shows * deep focus * Umberto Eco * the gaze * Donna Haraway * bell hooks * infotainment * master narrative * medical dramas * morpheme * myth * panopticon * pastiche * pleasure * real time * social realism * sponsorship * sport on television * subliminal * third cinema * virtual reality Consultant Editors: David Black, USA, William Urricchio, University of Utrecht, The Netherlands, Gill Branston, Cardiff University, UK ,Elayne Rapping, USA

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
Zum Angebot
Critical Dictionary of Film and Television Theory
46,90 CHF *
ggf. zzgl. Versand

The Critical Dictionary of Film and Television Theory clearly and accessibly explains the major theoretical approaches now deployed in the study of the moving image, as well as defining key theoretical terms.This dictionary provides readers with the conceptual apparatus to understand the often daunting language and terminology of screen studies. Entries include: *audience * Homi K. Bhabha * black cinema * the body * children and media * commodification * cop shows * deep focus * Umberto Eco * the gaze * Donna Haraway * bell hooks * infotainment * master narrative * medical dramas * morpheme * myth * panopticon * pastiche * pleasure * real time * social realism * sponsorship * sport on television * subliminal * third cinema * virtual realityConsultant Editors:David Black, USA, William Urricchio, University of Utrecht, The Netherlands, Gill Branston, Cardiff University, UK ,Elayne Rapping, USA

Anbieter: Orell Fuessli CH
Stand: 09.08.2020
Zum Angebot
The Big Bang Theory. Infotainment mit den Nerds
19,99 € *
zzgl. 3,00 € Versand

Fachbuch aus dem Jahr 2013 im Fachbereich Medien / Kommunikation - Film und Fernsehen, -, Sprache: Deutsch, Anmerkungen: Sprachen: Deutsch und Englisch , Abstract: 'Die Serie The Big Bang Theory ist ein Riesenerfolg. Und das, obwohl die vier Physiker Leonard, Sheldon, Raj und Howard teilweise durchaus kryptisch über ihre Arbeit sprechen. Denn ein großer, wenn nicht sogar der wichtigste Erfolgsfaktor der Serie ist Humor. Dieses Buch erklärt, was ein Nerd definitorisch eigentlich ist, zeigt mit Paul Grice, wie Humor konstruiert wird und gliedert The Big Bang Theory in das Genre Infotainment ein. Math, science, history, unraveling the mysteries, that all started with the big bang! Aus dem Inhalt: Definition des Begriffs 'Nerd', The Big Bang Theory, Nerdkultur in der Freizeitgestaltung, Humor Analysis in 'The Big Bang Theory', The Big Bang Theory - eine typische Sitcom?, The Big Bang Theory und Infotainment'.

Anbieter: Thalia AT
Stand: 09.08.2020
Zum Angebot
Bottlenecks
23,99 € *
ggf. zzgl. Versand

Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. Innovators in design and students of psychology will learn: The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users’ needs Who This Book Is For Designers and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector.  Praise “Bottlenecks’ is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action.” - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products  “Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age.” - John Dirks, UX Director and Partner, Blink UX  “Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both.” - Josh Lamar, Sr. UX Lead, Microsoft Outlook

Anbieter: Thalia AT
Stand: 09.08.2020
Zum Angebot